YouTube Analytics – they’re actually pretty cool!

Once you have your YouTube channel created and have content loaded to it, the analytics become really quite amazing to see. I’ll use the Google Classroom for Parents video, as it has had the most traction of all our Learning Services Videos to date.

The above image is not the first image shown in the analytics. I cover those details in the video below. Interestingly, there are a lot of metrics across the top including where viewers came into the video from (Facebook? Email? YouTube recommends…), where in the world they live, age and gender (this is only trackable if viewers are signed in to their Chrome/YouTube) and there is even information as to whether or not they have subscribed to your channel.

To be clear, you do not have access to person-by-person data within the YouTube analytics. You have cluster information that has been broken into categories for you.